Product Design 👨🏻🏫
H&M On Demand
Innovation Project 💡
✦ Project Mission
Build a state of the art fashion platform to produce custom designed garments, on demand.
✦ My Role
Lead Product & Communication Designer
✦ Key Impact
Designed the digital experience end-to-end.
Built great relationships with our engineers. Allowed us to move fast and refine.
Presented progress weekly to 100+ colleagues ensuring stakeholder buy in.
Aligned external vendors with feedback and direction.
Early desktop concept
Refined desktop design
✦ Key Decisions
With limited time and resources, I made the call to pull inspiration from best in class customisation experiences.
Additionally, I didn’t want it to feel too techy. Like you were designing a hiking rucksack. I made joy a priority.
Early mobile customisation concepts
Refined mobile & dekstop designs
✦ Project Impact & Reflections
This project was an experiment with a cap limit of 1,500 jackets. Would it work? Our site crashed on launch and sold out.
The project was repeatedly highlighted and applauded internally by senior management.
In hindsight, I’d have allocated more time to early user testing. Could have led to more elegant solution faster.
