Product Design 👨🏻🏫
Edinburgh Tram POS
Self Initiated Project 👀
✦ Project Context
I live in Sweden and visit family in the U.K. often.
The trip is long but one step in particular hurts my designer soul.
The Edinburgh Tram Ticket Machine.
✦ Existing Design.
The opening screen isn’t terrible. But the station selection screen gives me a headache.
Existing home screen
Existing station selection screen
A RED confirm button!?
✦ Two Key Realisations
The machine is mostly used by tourists and rookies. It’s a spaghetti of blue names that mean nothing to them.
We also know where a customer is and which direction they’re going. So we don’t need to show every station. Just a few likely stops, that change depending on location and direction.
Initial Sketches
✦ Experimenting with AI
I sought an alternative perspective with Lovable, Magic Patterns and Stitch.
AI also suggested a “Popular Station” solution.
Interesting but design quality was poor. Needed more time & tokens.
AI Design Concepts
✦ Final Design
Key addition: Icons to help with quick identification of stations.
✦ Project Impact & Reflections
This being a concept project, the only impact I can talk about is the satisfaction I felt in theoretically improving a painful part of my journey.
The hypothesis of providing limited dynamic options, based on your station and direction felt like a clever, intuitive solution.
